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Next.jsDesign that makes software easier to use and faster to build
UI/UX design is the work of understanding users and shaping how a product looks, feels and behaves. UX (user experience) covers research, information architecture, user flows and usability. UI (user interface) covers layout, typography, colour, components and interaction details.
Because we are also an engineering company, our designers work side by side with developers. Designs are realistic to build, documented as reusable components and tested with users before development starts — which saves time and money later.
Our UI/UX design services
UX research
User interviews, surveys, analytics review and competitor analysis to understand needs and pain points before designing.
Product design
End-to-end design of web and mobile products — from user flows and wireframes to polished, high-fidelity screens.
Prototyping
Clickable Figma prototypes that let stakeholders and users experience the product before it is built.
Usability testing
Moderated and unmoderated tests with real users to find and fix friction early.
Design systems
Reusable component libraries, tokens and guidelines that keep large products consistent and speed up development.
UX audits & redesign
Expert review of an existing product with prioritized, evidence-based improvements.
What you receive
- Research findings, personas and journey maps
- Sitemap and information architecture
- User flows and wireframes for every key journey
- High-fidelity UI for desktop, tablet and mobile
- Interactive prototype
- Design system: colours, typography, spacing tokens, components and states
- Developer handoff with specs, assets and annotations in Figma
- Accessibility notes aligned to WCAG 2.1 AA
Our design process
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Understand1–2 weeks
Stakeholder workshops, user research and review of existing data and products.
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Define1 week
Problems, priorities, success metrics, user flows and information architecture.
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Design2–4 weeks
Wireframes, then high-fidelity UI, reviewed with you in short feedback cycles.
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Test1 week
Usability testing on the prototype and iteration on what we learn.
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Hand off & supportOngoing
Design system and specs delivered; designers stay involved during development.
Design principles we follow
| Principle | What it means in practice |
|---|---|
| Clarity first | Every screen has one clear primary action and plain-language labels. |
| Accessible by default | Contrast, focus states, keyboard support and readable type sizes. |
| Consistent | Reusable components instead of one-off screens. |
| Built for real data | Designs tested with long names, empty states, errors and slow connections. |
| Measurable | Each design decision tied to a goal such as conversion, task time or support tickets. |
UI/UX design cost
| Engagement | Scope | Timeline | Typical budget (USD) |
|---|---|---|---|
| UX audit | Expert review + prioritized recommendations | 1–2 weeks | $3k – $8k |
| MVP product design | Core flows, 15–30 screens, prototype | 3–6 weeks | $8k – $25k |
| Full product design + design system | 40+ screens, research, testing, components | 6–12 weeks | $25k – $70k |
Ranges are typical for projects of this kind and are shared to help you budget. Your fixed quote comes after a free discovery call and depends on scope, integrations and timeline.
UX research methods we use
| Method | What we learn | When we use it |
|---|---|---|
| Stakeholder interviews | Business goals, constraints and success metrics | Every project |
| User interviews | Needs, motivations and pain points | New products and major redesigns |
| Analytics & heatmaps | Where users drop off or struggle | Existing products |
| Competitor & pattern review | Conventions users already expect | Early design |
| Card sorting & tree testing | How users expect content to be organized | Navigation and information architecture |
| Usability testing | Whether people can complete key tasks | Before development and after launch |
Why invest in a design system
A design system is a shared library of colours, typography, spacing, components and usage rules, kept in sync between Figma and code. It makes every new screen faster to design and build, keeps the product consistent across teams and platforms, and makes accessibility improvements apply everywhere at once. For products with more than a handful of screens or more than one development team, a design system usually pays for itself within a few months.
Accessible design by default
Around one in four adults in the US lives with some form of disability, and accessibility is increasingly a legal and procurement requirement. We design to WCAG 2.1 AA from the first wireframe: sufficient colour contrast, readable type, clear focus states, logical heading structure, descriptive labels, generous touch targets and layouts that work with screen readers and keyboard-only navigation.
How we measure design success
- Task success rate and time on task in usability tests
- Conversion rate on key funnels such as sign-up or checkout
- Drop-off points in analytics
- Support tickets related to usability
- User satisfaction scores (e.g. SUS or CSAT)
Design deliverables by stage
You always know what you will receive and when. A typical product design engagement produces the following:
| Stage | Deliverables | Typical duration |
|---|---|---|
| Discovery & research | Stakeholder interviews, user interviews, competitor review, problem statement | 1–2 weeks |
| Information architecture | Sitemap or app map, user flows, content inventory | 1 week |
| Wireframes | Low-fidelity layouts for key screens, tested with users | 1–2 weeks |
| UI design | High-fidelity screens, responsive states, empty and error states | 2–4 weeks |
| Prototype & testing | Clickable prototype, usability test report, prioritised fixes | 1–2 weeks |
| Design system & handoff | Components, tokens, specs and annotated Figma files | 1–2 weeks |
Typical durations for planning purposes. Your written estimate sets the real timeline after discovery.
Designing for developers: a smooth handoff
Beautiful designs that are hard to build cost time and money. Because our designers work alongside our engineers every day, every file we hand over is ready for development:
- Figma files organised by flow, with every screen named and every interaction annotated.
- Design tokens for colour, type, spacing and radius that map directly to CSS variables or Tailwind config.
- Reusable components with all their states — default, hover, focus, disabled, loading and error.
- Responsive behaviour defined for mobile, tablet and desktop rather than left to guesswork.
- Edge cases covered — long names, empty lists, slow connections and permission errors.
If our team is also building the product, designers stay involved during development to review the result and keep quality high. Learn more about our web development and mobile app development services.
UX audit: improving a product you already have
If users are dropping off, support tickets are rising or conversion has stalled, a UX audit is the fastest way to find out why. It is a fixed-price engagement, usually completed in two to three weeks.
- Review of analytics, funnels and session recordings to find where users struggle
- Heuristic evaluation of key flows against established usability principles
- Accessibility check against WCAG 2.2 AA
- Five to eight moderated usability sessions with real users
- A prioritised report: issue, evidence, recommended fix and expected impact
- Redesigned screens for the highest-impact problems
Many clients use the audit as a low-risk first project before committing to a full redesign.
Common UX problems we fix
Most of the products we redesign suffer from the same handful of issues. Each one has a measurable cost in lost sign-ups, sales or support time:
| Problem | What users experience | Typical fix |
|---|---|---|
| Confusing navigation | Users cannot find features they are paying for | Card sorting and a simpler information architecture |
| Long, unforgiving forms | Abandoned sign-ups and checkouts | Fewer fields, inline validation, saved progress |
| Empty first screens | New users do not know what to do next | Guided onboarding, sample data and clear first actions |
| Inconsistent UI | The product feels unreliable; slower development | A shared design system and component library |
| Poor mobile experience | Tiny tap targets, horizontal scrolling, slow pages | Mobile-first layouts and performance budgets |
| Low contrast and missing labels | Hard to read; unusable with screen readers | WCAG 2.2 AA colours, labels and focus states |
Signs your product needs design help
- Support tickets repeatedly ask how to do the same basic tasks
- Sign-ups are healthy but few users complete onboarding or reach the core feature
- Each new feature looks and behaves slightly differently from the last
- Developers make design decisions on the fly because there are no specs
- Sales demos rely on a skilled presenter to hide confusing screens
- Accessibility complaints or audit findings have started to appear
Any two of these usually mean design work will pay back quickly — through fewer support requests, faster development and better conversion.
How to evaluate a design partner
Beautiful portfolio shots say little about how a designer works with real users and real engineering constraints. Ask instead:
- How do you learn about our users before designing, and how many users will you speak to?
- Can you show a design file handed to developers — components, states, spacing and edge cases?
- How do you test designs before they are built?
- How do you make designs accessible, and which standard do you design against?
- Who owns the design files and libraries at the end, and in which tool?
Good answers point to a process, not just taste. Learn more about our UX research and design system work.
Design terms explained
| Term | Meaning |
|---|---|
| Wireframe | A simple layout showing structure and content without visual styling |
| Prototype | A clickable model of the product used for testing and feedback |
| Design system | A shared library of components, styles and rules used across a product |
| Usability test | Watching real users attempt tasks to find where they struggle |
| Information architecture | How content and features are organised and labelled |
| Design tokens | Named values for colours, spacing and type shared between design and code |
What a typical design engagement looks like
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Understand1–2 weeks
Stakeholder interviews, user interviews and a review of analytics and support tickets.
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Explore1–3 weeks
User flows and wireframes for the key journeys, tested with a handful of users.
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Refine2–4 weeks
High-fidelity screens, components and interaction details, ready for development.
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Support buildOngoing
Answering developer questions, reviewing built screens and updating the design system.
Durations are typical for a focused product area; larger products are designed in phases alongside development.
Every engagement ends with design files, a component library and notes your team can keep using without us.
Why choose us for UI/UX design
- Designers and developers on one team — no gap between design and build.
- Research and testing included, not optional extras.
- Design systems that make every future feature faster.
- Seamless path into web and mobile app development.
Explore more in Software Development Services.