Why Strapi
Strapi is an open-source headless CMS built on Node.js. It generates REST and GraphQL APIs from the content types you define, provides an admin panel for editors and can be extended with custom plugins, controllers and lifecycle hooks.
Because it is self-hosted, you own your data and infrastructure and avoid per-seat SaaS licence costs. That flexibility comes with responsibility: hosting, backups, security updates and upgrades need to be planned — which is where an experienced team makes the difference.
When Strapi is the right choice
| Details | |
|---|---|
| Great fit | Teams that want an open-source CMS, data ownership, custom APIs or a content back end shared by web and mobile apps |
| Consider alternatives | Organisations that do not want to host or maintain any CMS infrastructure, which a managed CMS handles for you |
What we build with Strapi
Headless websites
Next.js or Nuxt front ends with fast, SEO-friendly pages.
Mobile app back ends
Content and configuration APIs for Flutter and React Native apps.
Custom plugins
Admin features, workflows and integrations tailored to editors.
Strapi upgrades
Migrations between major Strapi versions.
Hosting & DevOps
Docker deployments, backups, CDN and monitoring.
Content migrations
Imports from WordPress, spreadsheets and other CMSs.
Our Strapi toolkit
Running Strapi in production
A Strapi demo runs on a laptop in minutes; running it reliably for a business takes more care. We deploy Strapi in containers with a managed PostgreSQL database, media stored in S3-compatible object storage rather than the local disk, and a CDN in front of public assets. Environment variables and secrets are managed outside the codebase.
- Automated database backups with tested restores
- Role-based permissions reviewed so public APIs expose only what they should
- API caching and rate limiting for high-traffic sites
- Staging environment for content-type changes before production
- A plan for major-version upgrades, which can include breaking changes
When moving between major Strapi versions, plugins, custom code and data structures may all need changes. We plan these upgrades as projects in their own right: auditing custom code, running the official migration tooling on a copy of production data, and testing the API responses that your front ends rely on.
Strapi versus WordPress and managed headless CMSs
| Strapi | WordPress | Managed headless (e.g. Contentful) | |
|---|---|---|---|
| Hosting | Self-hosted or Strapi Cloud | Self-hosted or managed WP hosting | Fully managed SaaS |
| Licence cost | Free open-source edition | Free core | Plans by users, locales and usage |
| API-first | Yes, REST and GraphQL | REST API available; built as a page-based CMS | Yes |
| Customisation | Full code access in Node.js | Huge plugin ecosystem in PHP | Apps and extensions within platform limits |
| Maintenance | You or your partner | You or your partner | Vendor handles platform |
Extending Strapi safely
Strapi is flexible, and that flexibility is easy to misuse. We keep business logic in services rather than scattered across controllers, use lifecycle hooks sparingly and document every customisation, so future upgrades remain predictable. Custom admin plugins follow Strapi’s plugin structure, and API permissions are defined in code-reviewed configuration rather than clicked together in production. The result is a CMS that editors find simple and developers can upgrade without fear.
- Typical extensions: custom field types, approval workflows, scheduled publishing, translation integrations and webhooks to rebuild front ends
- Security basics: limited public roles, API tokens with minimum scopes and admin access behind SSO or restricted networks where possible
Typical Strapi project timeline
A content-driven marketing site with Strapi and a Next.js front end typically takes six to ten weeks: one to two weeks for content modelling and design, four to six weeks to build the CMS configuration and front end, and one to two weeks for content migration, testing and editor training. A Strapi back end for a mobile app or a multi-site setup with custom plugins usually takes longer. These are typical ranges; we confirm a timeline after a short discovery call.
Designing a Strapi content model
A headless CMS is only as good as its content model. In Strapi, that means collection types, single types, components and dynamic zones. Components let you reuse field groups such as an SEO block or an address; dynamic zones let editors assemble pages from a set of approved sections. The aim is a model that is flexible enough for marketing but structured enough that front ends can render it reliably.
| Building block | Use it for |
|---|---|
| Collection type | Repeating content: articles, products, team members, locations |
| Single type | One-off content: homepage settings, global navigation, footer |
| Component | Reusable field groups: SEO metadata, call-to-action, address |
| Dynamic zone | Page builders where editors choose and order sections |
| Relation | Links between content: author to articles, category to products |
We document the model so new developers and editors understand what each type is for, and we avoid deep nesting that makes the API slow and the editor confusing.
Connecting Strapi to your front ends
Strapi exposes REST and GraphQL APIs that any front end can use. Most of our projects pair it with Next.js for websites and React Native or Flutter for mobile apps, all reading from the same content.
-
Define API access
Public read access for published content; authenticated tokens for previews and private data.
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Build previews
Editors see draft content rendered in the real front end before publishing.
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Trigger rebuilds or revalidation
Webhooks tell the front end to refresh the pages affected by a change.
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Optimise queries
Populate only the fields each page needs, and cache responses at the edge.
See Next.js development and headless web development for the front-end side.
Security and access control
- Admin panel restricted by IP, SSO or strong authentication
- API tokens scoped to read-only where possible
- Roles that limit editors to the content they own
- File uploads stored in object storage with validated types
- Dependencies and Strapi versions kept current
- Regular database backups with tested restores
Is Strapi the right fit?
Strapi suits teams that want an open-source, self-hosted CMS they can customise in JavaScript. If you would rather not run servers at all, a managed platform such as Contentful may be simpler; if editors want a traditional all-in-one website builder, WordPress is often the better choice. As a rule of thumb, pick Strapi when you need custom content logic, data ownership and multiple front ends from one source.
Upgrading and maintaining Strapi projects
Strapi moves quickly, and major versions change plugin APIs and the database layer. We keep projects upgradable by avoiding modifications to Strapi core, isolating custom code in plugins and services, and covering custom endpoints with automated tests. Before a major upgrade we run the official migration tooling on a copy of production data, check every custom plugin and confirm that the front ends still receive the same API shape. As a rule of thumb, plan a small upgrade task each quarter rather than a large one every few years.
Work with us
Part of our CMS development services. See also headless websites, Node.js development and API development.
This page is part of CMS Development Services — see the full overview for related services, approach and pricing.