10 Best B2B eCommerce Platforms for Wholesalers and Manufacturers

How we review: Ratings are editorial scores based on vendor documentation, published pricing and recurring themes in public user reviews. No vendor paid for placement and we earn no affiliate commission. Prices change often — confirm on each vendor's site.

The best B2B eCommerce platforms handle what retail stores do not: company accounts, customer-specific price lists, quotes, payment terms and tight ERP sync. Shopify Plus and BigCommerce B2B Edition lead for brands that want SaaS speed, while Adobe Commerce, OroCommerce and SAP Commerce Cloud suit complex catalogs and enterprise workflows.

We compare 10 platforms for wholesalers, distributors and manufacturers. If you sell mainly to consumers, our guide to eCommerce platforms is a better starting point.

Quick picks: 10 B2B eCommerce platforms at a glance

Every platform with its best fit and starting price.

*Prices checked October 2026 on vendor sites and recent reviews; they change often, so confirm on the vendor’s pricing page.

How we chose and rated these tools

We scored each tool on five weighted criteria: features and fit (30%), ease of use (20%), pricing and value (20%), integrations and API (15%), and support and reliability (15%). Ratings are editorial scores based on vendor documentation, published pricing and common themes in public user reviews on sites such as G2 and Capterra. They are not paid placements and not lab benchmarks, and we did not run hands-on tests. Prices were checked in October 2026.

For B2B, features and fit covered company accounts and buyer roles, customer-specific pricing, quotes, quick ordering, payment terms and ERP connectivity.

The 10 best B2B eCommerce platforms in 2026

1. Shopify Plus (B2B on Shopify) — best for brands running DTC and wholesale from one platform

Our rating 4.5/5 ★★★★½

Shopify Plus includes native B2B features so brands can run retail and wholesale from one admin. Company profiles, catalogs with custom pricing, payment terms and quantity rules are built in.

It suits consumer brands adding wholesale more than distributors with very large, configurable catalogs.

Key features

• Company accounts with multiple buyers and locations
• Custom catalogs and price lists
• Payment terms and vaulted cards
• Quantity rules and volume pricing
• Large app ecosystem

Pricing: From $2,300 per month. Visit Shopify Plus (B2B on Shopify)

What users say: Reviewers often praise ease of use and reliability. A common complaint is relying on paid apps for advanced B2B workflows.

2. BigCommerce B2B Edition — best for mid-market distributors that need open, headless-ready B2B features

Our rating 4.4/5 ★★★★☆

BigCommerce B2B Edition adds a buyer portal, company accounts, quotes and purchase orders to BigCommerce, with open APIs for headless builds.

Key features

• Company accounts and buyer roles
• Quote management
• Purchase orders and invoices portal
• Customer-specific price lists
• Headless and API-first options

Pricing: Quote-based. Visit BigCommerce B2B Edition

What users say: Users often value B2B depth. Some note a learning curve for configuration.

3. Adobe Commerce — best for complex catalogs and heavily customized B2B workflows

Our rating 4.2/5 ★★★★☆

Adobe Commerce, built on Magento, offers rich B2B modules and near-unlimited customization, either hosted by Adobe or self-managed.

Key features

• Shared catalogs and custom pricing
• Negotiable quotes
• Requisition lists and quick order
• Company accounts with roles
• Full code-level customization

Pricing: Quote-based. Visit Adobe Commerce

What users say: Reviewers praise flexibility. Complaints focus on cost and complexity.

4. Salesforce Commerce Cloud B2B — best for enterprises centered on Salesforce CRM

Our rating 4.1/5 ★★★★☆

Salesforce B2B Commerce runs on the Salesforce platform, sharing account and contact data with Sales and Service Cloud. For companies whose sales and service teams already work in Salesforce, that shared data model is the main draw.

Key features

• Native CRM data sharing
• Account-based pricing
• Reorder and quick order
• AI features
• AppExchange

Pricing: Quote-based. Visit Salesforce Commerce Cloud B2B

What users say: Users value having commerce and CRM data in one place. Common complaints cite licensing cost and long implementation timelines.

5. SAP Commerce Cloud — best for large enterprises running SAP ERP

Our rating 3.9/5 ★★★½☆

SAP Commerce Cloud, formerly known as Hybris, serves large B2B and B2C operations, with tight alignment to SAP ERP. It is usually chosen by global enterprises that already run SAP and need multi-country, multi-brand commerce.

Key features

• Complex product and pricing models
• SAP ERP integration
• Multi-site and multi-country
• Organization management
• Order management

Pricing: Quote-based. Visit SAP Commerce Cloud

What users say: Reviewers value its ability to model very complex operations. Complaints cite complexity, cost and reliance on specialist partners.

6. OroCommerce — best for manufacturers and distributors that need B2B-native complex pricing

Our rating 4.2/5 ★★★★☆

OroCommerce was built for B2B from the start, with a built-in CRM and workflow engine. It is available as open-source community and enterprise editions.

Key features

• Multiple price lists per customer
• Built-in CRM
• Workflow engine
• Corporate accounts and roles
• Multi-org and multi-site

Pricing: Quote-based. Visit OroCommerce

What users say: Users often praise how well it handles complex price lists and account structures. Complaints mention a learning curve for admins and developers.

7. NetSuite SuiteCommerce — best for businesses already running NetSuite ERP

Our rating 3.9/5 ★★★½☆

SuiteCommerce runs natively on NetSuite, sharing items, customers, inventory and orders in real time. For NetSuite customers, it removes the need for a separate sync layer between store and ERP.

Key features

• Native ERP data
• Customer-specific pricing
• Account self-service
• Real-time inventory
• Reorder tools

Pricing: Quote-based. Visit NetSuite SuiteCommerce

What users say: Reviewers value having one source of truth for orders and stock. Complaints mention front-end design limits and the need for NetSuite-savvy developers.

8. Sana Commerce — best for wholesalers on SAP or Microsoft Dynamics ERP

Our rating 4.0/5 ★★★★☆

Sana Commerce integrates directly into SAP and Microsoft Dynamics ERP, reusing ERP data and business logic for pricing, stock and orders. That reduces the risk of the web store showing different prices from the ERP.

Key features

• ERP-integrated architecture
• Customer-specific pricing from ERP
• Order history and reorders
• Quotes
• Sales agent ordering

Pricing: Quote-based. Visit Sana Commerce

What users say: Users often praise the accuracy of prices and stock pulled from the ERP. Complaints cite limits on front-end customization.

9. Virto Commerce — best for manufacturers that want composable, open-source .NET B2B commerce

Our rating 3.9/5 ★★★½☆

Virto Commerce is an open-source, composable .NET platform for B2B. It suits manufacturers with in-house or partner .NET developers who want to assemble their own commerce stack without vendor lock-in.

Key features

• Modular architecture
• API-first
• B2B catalogs and pricing
• Multi-store
• Open source

Pricing: Quote-based. Visit Virto Commerce

What users say: Reviewers value its flexibility and modern architecture. Complaints cite the development resources needed to get to launch.

10. WooCommerce (with B2B extensions) — best for small wholesalers already on WordPress

Our rating 3.8/5 ★★★½☆

WooCommerce is a free, open-source WordPress plugin. B2B features such as wholesale pricing, hidden prices for guests and order minimums come from paid extensions, which makes it a low-cost entry point for small wholesalers already on WordPress.

Key features

• Free open-source core
• Wholesale pricing via extensions
• Role-based pricing
• Large plugin ecosystem
• Full content control

Pricing: Free core; paid extensions. Visit WooCommerce (with B2B extensions)

What users say: Users often praise the low entry cost and flexibility. Common complaints cite plugin conflicts and the upkeep of updates, hosting and security.

B2B eCommerce platforms compared

How to choose a B2B eCommerce platform

• Map your pricing rules: contract prices, tiers, customer-specific catalogs.
• List buyer workflows: quotes, approvals, purchase orders, reorders.
• Identify your ERP and how often stock, price and order data must sync.
• Decide SaaS vs self-hosted based on your team and budget.
• Check payment terms, credit limits and invoice payments.
• Plan for sales reps ordering on behalf of customers.
• Estimate total cost: license, build, apps and maintenance.

When off-the-shelf B2B eCommerce is not enough

Most of the platforms here cover standard wholesale well. The gaps usually appear in integration and buyer experience: contract pricing that lives only in the ERP, custom approval chains, or legacy systems with no ready-made connector. Off-the-shelf tools also struggle when you need a portal for distributors, reps and end customers with different views.

Reliable ERP integration is usually the first priority, because wrong stock or prices damage trust quickly. Branded customer ordering portals give buyers order history, invoices, reorders and shipment tracking in one login. When your processes do not fit a template, tailored B2B eCommerce development on top of a platform, or a headless build, fills the rest. To budget realistically, read about what custom eCommerce development costs, then get a quote for your project.

Final verdict

Shopify Plus is the best choice for brands running retail and wholesale side by side, and BigCommerce B2B Edition is the strongest SaaS option for mid-market distributors. Adobe Commerce and OroCommerce fit complex catalogs and custom workflows. If your ERP is already decided, NetSuite SuiteCommerce, Sana Commerce and SAP Commerce Cloud reduce integration risk, and Salesforce B2B fits Salesforce-centered teams. Small wholesalers on WordPress can start with WooCommerce.

Your storefront is only as good as the systems behind it, so review your ERP solutions and inventory software at the same time. If you plan to let other suppliers sell through your site, compare B2B marketplace software too.

#b2b ecommerce#manufacturing#wholesale

Junaid Tariq

SEO and digital marketing consultant, Lahore

Junaid has worked in SEO, paid media, web development and custom software for more than 18 years. He founded SEOnumber1, builds WordPress plugins, CRMs and web applications, has served 500+ clients in 48 countries, and holds Google Ads, Analytics and Google Blue and Green Belt certifications. He is a National Level Award Winner in Digital Marketing. Read his story or ask a question about this article.

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