WhatsAppHow we review: Ratings are editorial scores based on vendor documentation, published pricing and recurring themes in public user reviews. No vendor paid for placement and we earn no affiliate commission. Prices change often — confirm on each vendor's site.
The best real estate CRM for most teams in 2026 is Follow Up Boss for fast lead routing and follow-up, Lofty or BoldTrail if you want IDX websites and marketing in one platform, and Wise Agent if you are a solo agent on a budget. The right fit depends on where your leads come from and whether you need a website bundled in.
Real estate CRMs differ from general sales tools: they track buyers and sellers through long timelines, plug into lead portals and often include IDX search sites. If you are still deciding between an industry tool and a general one, our list of the best CRM for small businesses covers the general-purpose side.
Quick picks: the best real estate CRM at a glance
Every platform we reviewed, with the buyer it suits and its published starting price.
| Tool | Best for | Starting price* |
|---|---|---|
| Follow Up Boss | Lead routing and follow-up | Grow from $69/user/mo |
| Lofty (formerly Chime) | AI nurturing plus IDX and marketing | Quote-based |
| BoldTrail (formerly kvCORE) | Brokerages wanting all-in-one | Quote-based |
| Sierra Interactive | SEO-friendly IDX sites plus CRM | $299.95/mo (Agent) |
| CINC | High-volume teams buying leads | Quote-based |
| Real Geeks | Solo agents wanting IDX site and CRM | From $299/mo plus ad spend |
| Wise Agent | Budget solo agents and small teams | $49/mo or $499/yr |
| Top Producer | Sphere and past-client follow-up | See vendor |
| IXACT Contact | Simple contacts and newsletters | From $45/mo |
| Lone Wolf Front Office | Brokerages tied to back office | Quote-based |
| HubSpot CRM | Starting free | Free; Starter from $20/mo |
| Pipedrive | Simple visual deal pipeline | From $14.90/user/mo (annual) |
*Prices checked October 2026 on vendor sites and recent reviews; they change often, so confirm on the vendor’s pricing page.
How we chose and rated these tools
We weighted five criteria: features and fit for real estate workflows (30%), ease of use (20%), pricing and value (20%), integrations and API (15%), and support and reliability (15%). For this category, “fit” means lead routing, portal and IDX connections, drip campaigns and transaction context.
Ratings are editorial scores based on vendor documentation, published pricing and common themes in public user reviews on G2 and Capterra. They are not paid placements and not lab benchmarks. Prices were checked in October 2026.
The 12 best real estate CRM software in 2026
1. Follow Up Boss — best for teams that need fast lead routing and disciplined follow-up
Follow Up Boss, now owned by Zillow, is the CRM many high-performing teams standardize on. It pulls leads in from portals, websites and ad sources, routes them to the right agent and keeps follow-up on schedule.
It does not try to be a website builder. Instead it connects to a wide range of lead sources and tools, which makes it a strong hub for teams that already have their own lead generation.
Key features
- Automatic lead intake from portals and websites
- Lead routing rules, including round robin and lead ponds
- Action plans for automated email and text follow-up
- Built-in calling and texting
- Smart lists that prioritize who to contact today
- Open API and broad integration library
Pricing: Grow starts at $69 per user per month; Pro is $499 per month for 10 users. Visit Follow Up Boss
Pros
- Excellent lead routing and accountability
- Clean, fast interface
- Large integration ecosystem
Cons
- No built-in IDX website
- Costs add up for larger teams
What users say: Agents and team leads often praise how easy it is to adopt and how well it enforces follow-up. Complaints usually concern price and the need for separate website and marketing tools.
2. Lofty (formerly Chime) — best for teams that want AI nurturing, IDX sites and marketing in one platform
Lofty, formerly known as Chime, bundles a CRM with IDX websites, lead generation, marketing automation and an AI assistant that can engage leads by text and email.
Key features
- AI assistant for lead conversations
- IDX websites and landing pages
- Smart plans for automated nurturing
- Social and paid ad lead generation
- Team and transaction tracking
Pricing: Pricing is quote-based; contact the vendor. Visit Lofty (formerly Chime)
Pros
- Many tools in one subscription
- Strong AI nurturing features
- Good mobile app
Cons
- Wide feature set takes time to learn
- No public pricing
What users say: Reviewers often mention the value of having website, CRM and marketing together. A common complaint is the learning curve and occasional complexity in setup.
3. BoldTrail (formerly kvCORE) — best for brokerages and large teams that want an all-in-one platform
BoldTrail, formerly kvCORE, from Inside Real Estate is widely used by brokerages that provide technology to all their agents. It combines CRM, IDX websites, marketing automation and lead generation.
Key features
- IDX websites for brokerage and agents
- Behavior-based automated nurturing
- Built-in marketing tools
- Brokerage-level reporting
- Wider suite for back office and transactions
Pricing: Pricing is quote-based and often negotiated at the brokerage level. Visit BoldTrail (formerly kvCORE)
Pros
- Broad all-in-one platform
- Brokerage-wide rollout and reporting
- Strong automation
Cons
- Can feel complex for individual agents
- Quote-based pricing
What users say: Users like the breadth of features. Common complaints mention a busy interface and inconsistent adoption across agents.
4. Sierra Interactive — best for lead-generation teams that want SEO-friendly IDX sites plus CRM
Sierra Interactive pairs a solid CRM with fast, SEO-friendly IDX websites. It suits teams that invest in organic and paid lead generation and want leads to land straight in their CRM.
Key features
- SEO-friendly IDX websites
- Lead routing and distribution
- Automated drip campaigns
- Lead activity tracking
- Integrations with dialers and ad platforms
Pricing: The Agent plan is $299.95 per month; Teams is $399.95 per month. Visit Sierra Interactive
Pros
- Strong websites for organic traffic
- Good lead tracking
- Responsive support
Cons
- Higher monthly cost than CRM-only tools
- Best value depends on active lead generation
What users say: Reviewers often highlight website quality and support. Some note that the cost makes most sense for teams actively generating leads.
5. CINC — best for high-volume buyer and seller teams buying managed leads
CINC, part of Fathom Holdings, combines a CRM and IDX website with managed lead generation. It is built for teams prepared to spend on ads and work a high volume of online leads.
Key features
- Managed lead generation campaigns
- IDX websites
- Automated text and email follow-up
- Lead routing for teams
- Agent accountability reporting
Pricing: Pricing is quote-based. Visit CINC
Pros
- Lead supply and CRM in one
- Built for team accountability
- Good automation
Cons
- Requires ongoing ad budget
- Online leads need strong follow-up to convert
What users say: Users value consistent lead flow. A common complaint is that lead quality varies and results depend heavily on follow-up discipline.
6. Real Geeks — best for solo agents and small teams that want an IDX site with CRM
Real Geeks offers an IDX website, CRM and lead generation in one package that is simpler to run than larger platforms.
Key features
- IDX website with property search
- Lead capture and CRM
- Automated email and text plans
- Optional managed ad campaigns
- Mobile app
Pricing: The platform starts from $299 per month, with ad spend extra. Visit Real Geeks
Pros
- Straightforward all-in-one setup
- Good fit for smaller teams
- Fast to launch
Cons
- Ad spend adds to cost
- Less customization than enterprise platforms
What users say: Reviewers like how quickly they can go live. Some mention that design customization and reporting are limited.
7. Wise Agent — best for budget-conscious solo agents and small teams
Wise Agent is an affordable real estate CRM that includes contact management, marketing campaigns and transaction management at one flat price.
Key features
- Contact management and lead capture
- Drip campaigns
- Transaction management checklists
- Team features
- Integrations with common real estate tools
Pricing: $49 per month or $499 per year, with a 14-day free trial. Visit Wise Agent
Pros
- Low, predictable cost
- Includes transaction tools
- Helpful support
Cons
- Interface feels less modern
- No bundled lead generation
What users say: Users frequently praise value and support. Complaints mostly focus on design and a learning curve.
8. Top Producer — best for agents focused on long-term sphere and past-client follow-up
Top Producer is a long-running real estate CRM aimed at agents who build business from their sphere and past clients rather than paid online leads.
Key features
- Sphere and past-client nurturing
- Automated touch plans
- Contact management
- Social and email marketing tools
- Mobile access
Pricing: Paid plans are available; see the vendor for current pricing. Visit Top Producer
Pros
- Built for referral-based agents
- Long track record
- Focused feature set
Cons
- Less suited to high-volume lead teams
- Pricing not clearly published
What users say: Reviewers value its focus on relationships. Some find the interface less modern than newer tools.
9. IXACT Contact — best for individual agents who want simple contact management and email newsletters
IXACT Contact focuses on staying in touch: contact management, a monthly email newsletter and reminders for key dates.
Key features
- Contact management
- Monthly email newsletters
- Key date and anniversary reminders
- Agent website option
- Simple pipeline and task tracking
Pricing: From $45 per month, with a free trial. Visit IXACT Contact
Pros
- Easy to learn
- Ready-made newsletter content
- Affordable
Cons
- Limited for teams
- Not built for heavy lead routing
What users say: Users often praise ease of use and support. A common complaint is limited advanced automation.
10. Lone Wolf Front Office (formerly Propertybase) — best for brokerages that want CRM tied into back-office transaction tools
Lone Wolf Front Office, formerly Propertybase, is the CRM layer of Lone Wolf’s suite. Its main draw is connecting front-office lead work with Lone Wolf’s transaction and back-office tools.
Key features
- CRM and lead management
- Agent websites
- Marketing automation
- Connection to Lone Wolf transaction tools
- Brokerage reporting
Pricing: Pricing is quote-based. Visit Lone Wolf Front Office (formerly Propertybase)
Pros
- Ties into brokerage back office
- Suits multi-office brokerages
- Broad suite
Cons
- Rebrand means older reviews may refer to Propertybase
- Best value only inside the Lone Wolf ecosystem
What users say: Reviewers value integration across the suite. Common complaints mention setup complexity and a learning curve.
11. HubSpot CRM — best for agents who want to start free with a general-purpose CRM
HubSpot CRM is not built for real estate, but its free plan is a practical starting point for new agents who want contacts, deals and email tracking without a monthly bill.
Key features
- Free contacts and deal pipelines
- Email tracking and templates
- Meeting scheduling
- Forms for lead capture
- Large app marketplace
Pricing: Free plan available; Sales Hub Starter from $20 per month. Visit HubSpot CRM
Pros
- Free start
- Easy to use
- Scales into marketing tools
Cons
- No native IDX or MLS features
- Real estate workflows need custom setup
What users say: Users praise the free plan and interface. Agents note it lacks property-specific features.
12. Pipedrive — best for sales-minded solo agents who want a simple visual deal pipeline
Pipedrive is a general sales CRM, but its visual pipeline maps well to buyer and listing stages for agents who think in deals.
Key features
- Drag-and-drop pipelines
- Activity reminders
- Email sync
- Workflow automation on higher plans
- Marketplace integrations
Pricing: From $14.90 per user per month with annual billing. Visit Pipedrive
Pros
- Simple and visual
- Low cost
- Good mobile app
Cons
- No real estate-specific features
- Lead routing needs setup
What users say: Users like the clean pipeline. Agents note it needs integrations to handle portal leads.
Real estate CRMs compared
| Tool | Built for real estate | IDX website included | Public pricing |
|---|---|---|---|
| Follow Up Boss | Yes | No | Yes |
| Lofty | Yes | Yes | No |
| BoldTrail | Yes | Yes | No |
| Sierra Interactive | Yes | Yes | Yes |
| CINC | Yes | Yes | No |
| Real Geeks | Yes | Yes | Yes |
| Wise Agent | Yes | — | Yes |
| Top Producer | Yes | — | No |
| IXACT Contact | Yes | Optional | Yes |
| Lone Wolf Front Office | Yes | Yes | No |
| HubSpot CRM | No | No | Yes |
| Pipedrive | No | No | Yes |
How to choose the best real estate CRM
Pick based on your lead sources and business model:
- Where do leads come from? Portal and online leads need fast routing (Follow Up Boss, CINC). Sphere and referrals need long-term nurture (Top Producer, IXACT).
- Do you need a website? If yes, all-in-ones like Lofty, BoldTrail, Sierra or Real Geeks save juggling vendors.
- Team or solo? Teams need routing, ponds and accountability reporting; solo agents need simplicity and low cost.
- Brokerage requirements. Check whether your brokerage already provides a platform before paying for your own.
- Texting and calling. Built-in dialers and texting speed up response time. If clients prefer messaging apps, look at WhatsApp-enabled CRMs.
- Total cost. Add ad spend, setup and per-user fees, not just the headline price.
- Data portability. Confirm you can export contacts and history if you change brokerages.
When off-the-shelf real estate CRM is not enough
Packaged CRMs work for most agents, but larger teams and brokerages often hit limits: custom commission rules, unique listing workflows, multi-market MLS data or a branded client portal. That is where real estate software development comes in.
Some firms keep their CRM and connect your CRM to MLS feeds and portals through custom integrations. Others choose a CRM built around your listings workflow so agents, listings and transactions live in one system. If your business also manages rentals, compare dedicated property management software first.
Before building, read our guide to CRM vs ERP to decide which system should own commissions and accounting. When you are ready to scope a project, get a quote.
Final verdict
Follow Up Boss is our top pick for teams that already generate leads and need speed and accountability. Lofty and BoldTrail are the strongest all-in-one platforms, with BoldTrail particularly suited to brokerages. Sierra Interactive stands out for SEO-driven websites, and CINC suits teams willing to pay for managed lead flow.
Solo agents on a budget should start with Wise Agent or IXACT Contact, while those who want to start free can use HubSpot CRM and add real estate tools later.
