WhatsAppHow we review: Ratings are editorial scores based on vendor documentation, published pricing and recurring themes in public user reviews. No vendor paid for placement and we earn no affiliate commission. Prices change often — confirm on each vendor's site.
A CRM with WhatsApp integration lets your team chat with leads on WhatsApp while every message, deal and follow-up is logged against the contact. For most small teams, Zoho CRM, Kommo or Pipedrive offer the best balance of price and features, while respond.io, WATI and SleekFlow are stronger when WhatsApp is the main sales channel.
We compare 10 tools below, split between full CRMs that added WhatsApp and WhatsApp-first platforms that added CRM features. If you are still choosing a CRM in general, start with our list of small-business CRMs.
Quick picks: 10 CRMs with WhatsApp at a glance
All 10 tools with their best use and starting price.
| Tool | Best for | Starting price* |
|---|---|---|
| HubSpot CRM | All-in-one CRM with WhatsApp inbox | Free plan (WhatsApp on paid tier) |
| Zoho CRM | Affordable CRM with native WhatsApp | Free plan |
| Kommo | Messenger-first sales pipeline | From $25/user/mo |
| Pipedrive | Visual pipelines with WhatsApp in deals | From $14/seat/mo (annual) |
| Bitrix24 | Budget CRM and collaboration suite | Free plan (WhatsApp on paid) |
| Freshsales | Built-in phone, email and WhatsApp | Free plan |
| Salesforce Sales Cloud | Enterprises with messaging add-ons | See vendor |
| respond.io | AI omnichannel inbox | From $79/mo |
| WATI | WhatsApp API inbox and broadcasts | From $59/mo (annual) |
| SleekFlow | Social commerce on WhatsApp/Instagram | Free plan |
*Prices checked October 2026 on vendor sites and recent reviews; they change often, so confirm on the vendor’s pricing page.
How we chose and rated these tools
We scored each tool on five weighted criteria: features and fit (30%), ease of use (20%), pricing and value (20%), integrations and API (15%), and support and reliability (15%). Ratings are editorial scores based on vendor documentation, published pricing and common themes in public user reviews on sites such as G2 and Capterra. They are not paid placements and not lab benchmarks, and we did not run hands-on tests. Prices were checked in October 2026.
For this list, the integrations score focused on how WhatsApp connects: official WhatsApp Business Platform (API) access, shared team inboxes, template message support and whether chats sync to contact and deal records.
The 10 best CRM with WhatsApp integration in 2026
1. HubSpot CRM — best for an all-in-one CRM with a WhatsApp inbox on Professional-tier hubs
HubSpot is one of the most popular CRMs for growing companies, with a free core and paid Marketing, Sales and Service hubs. WhatsApp connects as a channel in the shared inbox on Professional tiers, so conversations appear on the contact timeline alongside email and calls.
It suits teams that want marketing automation, sales pipelines and service in one place, and are ready to pay for higher tiers.
Key features
- WhatsApp in the shared conversations inbox
- Contact timeline with every touchpoint
- Workflows and sequences on paid tiers
- Marketing email and forms
- Large app marketplace
Pricing: Free plan available; WhatsApp requires a paid Professional-tier hub. See the vendor for current pricing. Visit HubSpot CRM
Pros
- Excellent all-round CRM
- Unified inbox and reporting
- Strong ecosystem
Cons
- WhatsApp sits behind expensive tiers
- Costs climb with seats and contacts
- Less WhatsApp-specific tooling than chat-first tools
What users say: Reviewers often praise ease of use and the breadth of the platform. A common complaint is the jump in price between tiers.
2. Zoho CRM — best for an affordable, full-featured CRM with a native WhatsApp channel
Zoho CRM offers a deep feature set at a low price, with WhatsApp available as a native channel for messaging contacts from inside records. It fits small and mid-size teams that want customization without enterprise pricing.
Key features
- WhatsApp messaging from CRM records
- Workflow rules and blueprints
- Custom modules and fields
- AI assistant (Zia)
- Zoho app ecosystem
Pricing: Free plan available; paid plans add automation and channels. Visit Zoho CRM
Pros
- Great value
- Highly customizable
- Broad Zoho suite
Cons
- Interface can feel busy
- Setup takes time
- Some features need higher editions
What users say: Users commonly highlight value and flexibility. Complaints mention a learning curve and uneven support.
3. Kommo — best for a messenger-first sales pipeline built around WhatsApp chats
Kommo, formerly amoCRM, was designed around messaging apps. Leads from WhatsApp and other messengers drop straight into a pipeline, and salespeople reply from the lead card. It is popular with teams in markets where buyers prefer to chat rather than email.
Key features
- Unified messenger inbox
- Pipeline with chat-based lead capture
- Salesbot automation
- Broadcasts and templates
- Integrations marketplace
Pricing: From $25 per user per month. Visit Kommo
Pros
- Built for chat selling
- Easy pipeline setup
- Good automation for the price
Cons
- Less suited to complex B2B cycles
- Reporting is basic
- Advanced features on higher plans
What users say: Reviewers often like how quickly chats turn into deals. Some note support and documentation could be stronger.
4. Pipedrive — best for visual deal pipelines with WhatsApp messaging inside deals
Pipedrive is a sales-focused CRM known for its drag-and-drop pipeline. Its WhatsApp integration lets reps send and receive messages tied to deals and contacts, so the conversation history sits next to the deal stage and next activity.
It is a good pick for small sales teams that live in their pipeline and want WhatsApp as one more way to move deals forward.
Key features
- Visual pipeline
- WhatsApp messaging linked to deals
- Activity reminders
- Automations
- Marketplace apps
Pricing: From $14 per seat per month billed annually; WhatsApp may require specific plans. Visit Pipedrive
Pros
- Very easy for sales teams
- Affordable entry price
- Clear deal focus
Cons
- Not a full marketing suite
- Some features cost extra
- WhatsApp setup depends on plan
What users say: Users often praise how simple Pipedrive is to adopt and how clearly it shows what to do next. Common complaints concern add-on costs and limited marketing features.
5. Bitrix24 — best for a budget suite combining CRM, contact center and collaboration
Bitrix24 bundles CRM with tasks, chat, a contact center and websites, available in cloud or self-hosted form. WhatsApp connects through its contact center channels on paid plans, routing chats to agents and creating leads automatically.
Key features
- CRM with pipelines
- Contact center with messaging channels
- Tasks and projects
- Internal chat
- Website builder
Pricing: Free plan available; WhatsApp requires a paid plan. Visit Bitrix24
Pros
- Huge feature set for the price
- Self-hosted option
- Generous free plan
Cons
- Cluttered interface
- Steep learning curve
- Support varies
What users say: Reviewers value the sheer breadth of tools for the price. Common complaints involve a cluttered interface and the time it takes to configure.
6. Freshsales — best for SMB sales teams that want built-in phone, email and WhatsApp
Freshsales from Freshworks combines CRM with phone, email and chat channels, including WhatsApp. It suits small and mid-size sales teams that want communication built in rather than bolted on, and it pairs naturally with Freshdesk for support.
Key features
- Built-in phone and email
- WhatsApp conversations
- AI lead scoring (Freddy)
- Sequences
- Deal pipelines
Pricing: Free plan available; paid tiers add channels and AI. Visit Freshsales
Pros
- Clean interface
- Communication built in
- Good value tiers
Cons
- Some channels cost extra
- Customization limits
- Reporting on higher tiers
What users say: Users often like the clean interface and built-in calling. Complaints mention support delays and features reserved for higher tiers.
7. Salesforce Sales Cloud — best for enterprises adding WhatsApp through Salesforce messaging add-ons
Salesforce is the enterprise CRM standard. WhatsApp is added through Salesforce messaging products and add-ons rather than out of the box, and rollouts are often handled with an implementation partner. It makes sense when Salesforce is already your system of record.
Key features
- Highly configurable data model
- Messaging for WhatsApp via add-ons
- Enterprise automation
- AI features
- AppExchange ecosystem
Pricing: Paid plans; WhatsApp messaging is an add-on. See the vendor. Visit Salesforce Sales Cloud
Pros
- Scales to any size
- Deep customization
- Huge ecosystem
Cons
- Expensive
- Needs admin expertise
- WhatsApp is not native
What users say: Reviewers praise the power and flexibility of the platform. Common complaints cite total cost and the need for skilled admins.
8. respond.io — best for an AI-powered omnichannel inbox with lightweight CRM for WhatsApp
respond.io is a customer conversation platform that unifies WhatsApp, Instagram, Messenger and other channels in one inbox. It adds contact records, lifecycle stages and AI agents, and can sync with a main CRM such as HubSpot or Salesforce rather than replacing it.
Key features
- Omnichannel inbox
- Official WhatsApp API connection
- Workflow automation
- AI agents
- CRM integrations
Pricing: From $79 per month. Visit respond.io
Pros
- Strong automation
- Good for high chat volume
- Integrates with major CRMs
Cons
- Lightweight CRM
- Higher entry price
- Meta fees extra
What users say: Users often praise the workflow builder and how well it handles high chat volumes. Complaints mention pricing as teams and contacts grow.
9. WATI — best for a WhatsApp Business API team inbox, broadcasts and chatbots
WATI focuses on WhatsApp, offering a shared team inbox, broadcast campaigns and no-code chatbots on the official API. It is popular with small businesses that want WhatsApp marketing and support running quickly without a full CRM project.
Key features
- Shared team inbox
- Broadcasts
- No-code chatbots
- Contact tags
- CRM integrations
Pricing: From $59 per month billed annually; Meta conversation fees extra. Visit WATI
Pros
- WhatsApp-specialized
- Quick setup
- Good broadcasts
Cons
- Limited CRM depth
- Message fees add up
- Few non-WhatsApp channels
What users say: Reviewers like how quickly they can get the API connected and start broadcasting. Complaints concern support responsiveness and message costs.
10. SleekFlow — best for social commerce teams selling over WhatsApp and Instagram
SleekFlow is an omnichannel social commerce platform built for teams that sell in chat. It connects WhatsApp, Instagram and other channels to store catalogs and payment links, which suits retail and DTC brands.
Key features
- Omnichannel inbox
- Payment links in chat
- Broadcasts
- Automation flows
- eCommerce integrations
Pricing: Free plan available; paid plans add features. Visit SleekFlow
Pros
- Built for social selling
- Free entry
- Commerce integrations
Cons
- Lighter CRM
- Advanced features paid
- Smaller ecosystem
What users say: Users praise the commerce features and shared inbox. Complaints cite feature limits on lower pricing tiers.
CRMs with WhatsApp compared
| Tool | Type | Free plan | Best for |
|---|---|---|---|
| HubSpot CRM | Full CRM | Yes (no WhatsApp) | All-in-one teams |
| Zoho CRM | Full CRM | Yes | Value seekers |
| Kommo | Chat-first CRM | No | Chat sales |
| Pipedrive | Sales CRM | No | Pipeline teams |
| Bitrix24 | Suite | Yes (no WhatsApp) | Budget suites |
| Freshsales | Sales CRM | Yes | SMB sales |
| Salesforce | Enterprise CRM | No | Enterprise |
| respond.io | Inbox + CRM | No | High chat volume |
| WATI | WhatsApp inbox | No | WhatsApp marketing |
| SleekFlow | Social commerce | Yes | Social selling |
How to choose a CRM with WhatsApp integration
- Confirm it uses the official WhatsApp Business Platform (API), not unofficial browser automation that can get numbers banned.
- Budget for Meta fees for template messages on top of the software price.
- Check for a shared team inbox with assignment, so chats do not live on one phone.
- Make sure chats sync to contact and deal records, not just a separate inbox.
- Look for template management and the 24-hour customer service window rules.
- Check automation: chatbots, auto-assignment and follow-up reminders.
- Review data residency and consent capture for your markets.
When off-the-shelf WhatsApp CRM is not enough
Ready-made integrations work for standard sales flows. Many businesses, though, run a CRM that has no native WhatsApp channel, or need chats to update custom fields, bookings or ERP records. That is where custom WhatsApp and CRM integration through the official API pays off. If you are weighing where WhatsApp data should live, our explainer on CRM vs ERP helps.
Teams also add automated WhatsApp follow-ups triggered by pipeline stages, and AI agents that answer WhatsApp leads around the clock; compare them with ready-made AI chatbot platforms first. When you are ready, get a quote for your integration.
Final verdict
Zoho CRM is the best value full CRM with WhatsApp, HubSpot is the strongest all-in-one if budget allows, and Kommo is the top pick for chat-first selling. Pipedrive suits pipeline-driven teams, and Salesforce fits enterprises.
If WhatsApp is your main channel, respond.io, WATI or SleekFlow may beat a traditional CRM. Agents and brokers should also see our roundup of real estate CRMs, many of which now support WhatsApp.
