WhatsAppHow we review: Ratings are editorial scores based on vendor documentation, published pricing and recurring themes in public user reviews. No vendor paid for placement and we earn no affiliate commission. Prices change often — confirm on each vendor's site.
The best HubSpot integrations are the ones that stop your team from copying data between tools. For most sales and marketing teams that means a short list: Zapier for glue, Slack and Zoom for daily work, Google Ads and Meta Ads for attribution, and a finance or ecommerce connector such as QuickBooks Online or Shopify. Everything else depends on your stack.
Below we review 15 HubSpot integrations worth considering in 2026, what each one syncs, what it costs and where it falls short. If you are still choosing the core platform for campaigns, start with our roundup of marketing automation platforms and come back here once HubSpot is in place.
Quick picks: the 15 best HubSpot integrations at a glance
Here is every integration in this guide, what it is best for and what it costs to get started.
| Tool | Best for | Starting price* |
|---|---|---|
| Zapier | No-code automations with thousands of apps | Free plan |
| LinkedIn Sales Navigator | Social selling inside HubSpot records | Paid plans, see vendor |
| Zoom | Meeting and webinar logging | Free plan |
| Slack | Deal, ticket and task notifications | Free plan |
| Calendly | Meeting booking that updates contacts | Free plan |
| Google Ads | Ad attribution and audiences | Free integration; ad spend extra |
| Meta Ads | Facebook and Instagram lead ads | Free integration; ad spend extra |
| Salesforce | Two-way CRM sync | Paid plans, see vendor |
| Shopify | Store orders, products and customers | Paid plans, see vendor |
| Stripe | Payment and subscription data | Per-transaction fees |
| QuickBooks Online | Invoices and accounting sync | Paid plans, see vendor |
| PandaDoc | Proposals, quotes and e-signatures | Paid plans, see vendor |
| Aircall | Cloud calling and SMS logging | Paid plans, see vendor |
| Clay | Contact and company enrichment | Free plan |
| Typeform | Conversational forms and surveys | Free plan |
*Prices checked October 2026 on vendor sites and recent reviews; they change often, so confirm on the vendor’s pricing page.
How we chose and rated these integrations
We scored each tool on five weighted criteria: features and fit (30%), ease of use (20%), pricing and value (20%), integrations and API (15%), and support and reliability (15%). Ratings are editorial scores based on vendor documentation, published pricing and common themes in public user reviews on sites such as G2 and Capterra. They are not paid placements and not lab benchmarks. Prices were checked in October 2026.
We also weighed sync depth, setup effort and whether the app vendor or HubSpot maintains the connector, starting from HubSpot’s own popular apps list.
The 15 best HubSpot integrations in 2026
1. Zapier — best for no-code automations across thousands of apps
Zapier connects HubSpot to thousands of apps through trigger-and-action workflows called Zaps. It is usually the fastest no-code fix when a native integration is missing.
Key features
- Triggers on new contacts, deals, form submissions and property changes
- Multi-step Zaps with filters, paths and formatting steps
- Create or update HubSpot records from any connected app
- Built-in AI steps and a visual editor
Pricing: Free plan available; paid plans scale with the number of tasks you run. Visit Zapier
Pros
- Covers apps that have no native HubSpot integration
- Non-developers can build and change flows
- Large template library for common HubSpot use cases
Cons
- Task-based pricing grows quickly at high volumes
- Complex multi-step logic becomes hard to maintain
- Not designed for bulk historical syncs
What users say: Reviewers often praise how quickly they connect HubSpot to niche tools. Common complaints are rising costs at volume and debugging failed Zaps.
2. LinkedIn Sales Navigator — best for B2B reps who sell through LinkedIn
The Sales Navigator integration brings LinkedIn profile and company insights into HubSpot contact, company and deal records.
Key features
- LinkedIn profile insights on HubSpot records
- InMail and connection requests from HubSpot
- Icebreakers and shared connections
- Sales Navigator activity logged in the CRM, depending on tier
Pricing: Requires a paid Sales Navigator plan; see LinkedIn for pricing. The deeper CRM sync features sit on higher Sales Navigator tiers. Visit LinkedIn Sales Navigator
Pros
- Keeps social selling context next to deal data
- Reduces tab switching for reps
- Useful for account-based selling
Cons
- Full functionality depends on specific Sales Navigator and HubSpot tiers
- Licenses are per seat and add up
- Limited value for B2C teams
What users say: Users like seeing LinkedIn context inside deals, which helps with outreach timing. A frequent complaint is confusion over which features need which license level.
3. Zoom — best for logging meetings and webinar attendees automatically
Zoom’s HubSpot integration logs meetings to contact timelines and syncs webinar registrants and attendees.
Key features
- Webinar registrants and attendees synced to HubSpot contacts
- Meetings logged to the contact timeline
- Lists and workflows based on attendance
- Zoom links added to HubSpot meetings
Pricing: Free Zoom plan available; webinars require a paid Zoom add-on. Visit Zoom
Pros
- Removes manual CSV uploads after webinars
- Attendance data drives better follow-up
- Simple to install
Cons
- Webinar sync needs a paid Zoom Webinars license
- Engagement detail is limited compared to dedicated webinar platforms
- Occasional duplicate contacts when emails differ
What users say: Marketers value automatic attendee syncing for nurture campaigns. Some report sync delays and edge cases where registrants use a different email from their CRM record.
4. Slack — best for deal, ticket and task notifications in team channels
The Slack integration pushes HubSpot notifications into Slack and lets teams act on records from there.
Key features
- HubSpot notifications delivered to Slack
- Workflow action to post messages to channels
- Create tasks and look up records from Slack
- Share and preview HubSpot records in conversations
Pricing: Free Slack plan available; paid plans add history and admin controls. Visit Slack
Pros
- Faster response to hot leads and urgent tickets
- Easy for anyone to set up
- Keeps non-CRM users in the loop
Cons
- Notification noise if channels are not planned
- Slack actions are lighter than the full CRM
- Workflow-based Slack actions need a paid HubSpot tier
What users say: Reviewers like deal-won and new-lead alerts in Slack. The usual complaint is alert fatigue when too many notifications are switched on.
5. Calendly — best for booking meetings that create and update contacts
Calendly creates or updates HubSpot contacts when someone books, logs the meeting on their timeline and passes booking-form answers into properties.
Key features
- New bookings create or update contacts
- Meetings logged on the contact timeline
- Booking question answers mapped to properties
- Routing and round-robin scheduling on paid tiers
Pricing: Free plan available; the HubSpot integration needs a paid Calendly plan. Visit Calendly
Pros
- Polished booking experience for prospects
- Strong routing for teams
- Clean meeting data in HubSpot
Cons
- Overlaps with HubSpot’s built-in meetings tool
- Integration requires a paid plan
- Another per-seat subscription
What users say: Users often say Calendly’s scheduling pages are easier for prospects than alternatives. Some question paying for it when HubSpot’s meetings tool covers basic needs.
6. Google Ads — best for ad attribution and audience syncing from Google campaigns
Connecting Google Ads through HubSpot’s ads tool shows which campaigns created contacts and deals, not just clicks. You can also sync HubSpot lists as audiences and send conversion events back to Google.
Key features
- Campaign-to-contact and deal attribution
- HubSpot lists synced as Google audiences
- Offline conversion events sent to Google
- Ad performance reporting inside HubSpot
Pricing: The integration is free; ad spend is billed by Google. Visit Google Ads
Pros
- Ties ad spend to pipeline and revenue
- Better targeting with first-party audiences
- No extra subscription
Cons
- Advanced attribution reports need higher HubSpot tiers
- Some reporting lag versus Google Ads itself
- Setup needs care with tracking and consent
What users say: Marketers value seeing deals attributed to campaigns. Common frustrations are attribution gaps when tracking is incomplete and occasional sync hiccups.
7. Meta Ads — best for Facebook and Instagram lead ads synced into HubSpot
Meta Ads integration pulls Facebook and Instagram lead-ad submissions straight into HubSpot as contacts, so sales can follow up in minutes instead of waiting for exports.
Key features
- Lead ads synced as HubSpot contacts
- Form fields mapped to properties
- HubSpot lists used as Meta audiences
- Ad performance and attribution in HubSpot
Pricing: The integration is free; ad spend is billed by Meta. Visit Meta Ads
Pros
- Speeds up lead response
- Removes manual lead downloads
- Useful for B2C and local businesses
Cons
- Field mapping breaks if lead forms change
- Lead quality from social ads varies
- Account permission setup can be fiddly
What users say: Users like instant lead delivery into workflows. Complaints usually involve reconnecting accounts after Meta permission changes.
8. Salesforce — best for two-way sync when sales uses Salesforce and marketing uses HubSpot
HubSpot’s Salesforce connector syncs contacts, leads, companies, deals and activities in both directions. It is the standard setup for companies whose sales team lives in Salesforce while marketing runs on HubSpot. If you are weighing a move off Salesforce entirely, see our list of
.
Key features
- Two-way sync of records and activities
- Field-level mapping and sync rules
- Inclusion lists to control what syncs
- Sync health dashboard with error reporting
Pricing: Requires a paid Salesforce edition with API access and, generally, a Professional or Enterprise HubSpot edition. See vendors for pricing. Visit Salesforce
Pros
- Mature, widely used connector
- Fine-grained control over sync rules
- Lets each team keep its preferred tool
Cons
- Needs careful planning to avoid conflicts and duplicates
- Uses Salesforce API call limits
- Two subscriptions to pay for
What users say: Admins often call the connector reliable once configured. Pain points are initial mapping and sync errors on custom fields.
9. Shopify — best for ecommerce brands marketing to store customers
The Shopify integration syncs customers, products and orders into HubSpot so you can segment by purchase history and trigger ecommerce emails. Combined with HubSpot workflows or dedicated
, that powers abandoned-cart and win-back flows.
Key features
- Customers synced as contacts
- Orders and products available for segmentation
- Ecommerce reporting in HubSpot
- Workflow triggers based on purchases
Pricing: Requires a paid Shopify plan; see vendor. Visit Shopify
Pros
- Puts order data next to marketing data
- Enables purchase-based segmentation
- Built and supported by HubSpot
Cons
- Historical sync can take time for large stores
- Less flexible than dedicated ecommerce email tools
- Some reports need higher HubSpot tiers
What users say: Store owners like having orders in the CRM; some find dedicated ecommerce tools more turnkey.
10. Stripe — best for payment and subscription data inside deals and contacts
Stripe connects to HubSpot in two ways: as the processor behind HubSpot payments, and through data sync that brings Stripe customers and payment details into the CRM.
Key features
- Collect payments through HubSpot quotes and links
- Stripe customer and payment data in HubSpot
- Subscription details for renewal tracking
- Workflow triggers on payment events
Pricing: Pay-as-you-go transaction fees; see Stripe for current rates. Visit Stripe
Pros
- Connects billing to customer records
- Helpful for SaaS renewals and upsells
- No separate subscription fee
Cons
- Complex subscription models may need custom work
- Feature availability varies by HubSpot setup and region
- Transaction fees on every payment
What users say: Users like seeing payment status on contacts; complex billing often outgrows the standard sync.
11. QuickBooks Online — best for invoices and customer sync between sales and accounting
The QuickBooks Online integration lets sales create invoices from HubSpot deals and keeps customer and product data aligned with accounting.
Key features
- Create QuickBooks invoices from HubSpot
- Customer and product syncing
- Invoice status visible on records
- Workflow triggers on invoice events
Pricing: Requires a paid QuickBooks Online plan; see Intuit. Visit QuickBooks Online
Pros
- Less double entry between teams
- Finance stays in its own tool
- Useful for service businesses
Cons
- QuickBooks Online only, not Desktop
- Mapping product catalogs takes care
- Limited support for complex accounting cases
What users say: Small businesses praise faster invoicing. Some report sync mismatches when product or tax setups differ.
12. PandaDoc — best for proposals, quotes and e-signatures generated from deals
PandaDoc builds proposals, quotes and contracts from HubSpot deal data, then tracks views and collects e-signatures.
Key features
- Documents built from deal, contact and product data
- Pricing tables and quote building
- Legally binding e-signatures
- View tracking and deal-stage updates
Pricing: Paid plans; see vendor for current pricing. Visit PandaDoc
Pros
- Speeds up proposal turnaround
- Professional templates
- Document activity visible in HubSpot
Cons
- Per-seat pricing adds up
- Overlaps with HubSpot’s own quotes
- Template setup takes time
What users say: Reviewers like the editor and signing flow; some find it pricey for occasional use.
13. Aircall — best for cloud calling and SMS logged automatically
Aircall is a cloud phone system whose HubSpot integration logs calls, recordings and SMS to contact timelines and supports click-to-call from records.
Key features
- Automatic call and SMS logging
- Click-to-call from HubSpot
- Caller context shown on incoming calls
- Call recordings and notes on records
Pricing: Paid plans; see vendor for pricing. Visit Aircall
Pros
- Excellent call logging hygiene
- Good for distributed phone teams
- Quick setup
Cons
- Per-seat pricing with minimums
- Overlaps with HubSpot calling
- Call quality depends on network
What users say: Users praise automatic logging; complaints involve occasional call quality and pricing.
14. Clay — best for enriching contacts and companies from many data providers
Clay pulls data from many enrichment providers into a spreadsheet-like workspace, then writes results back to HubSpot.
Key features
- Waterfall enrichment across multiple data providers
- AI research steps for custom fields
- Write back to HubSpot contacts and companies
- Scheduled and triggered enrichment
Pricing: Free plan available; paid plans are credit-based. Visit Clay
Pros
- Very flexible enrichment logic
- Combines many sources in one place
- Strong for outbound prospecting
Cons
- Learning curve for non-technical users
- Credits can run out quickly
- Data quality varies by source
What users say: Power users love Clay’s flexibility. Newer users mention a steep learning curve and credit management.
15. Typeform — best for conversational forms and surveys that feed properties
Typeform’s one-question-at-a-time forms often feel friendlier than standard forms. Answers map to HubSpot properties for segmentation and scoring.
Key features
- Answers mapped to HubSpot properties
- Create or update contacts
- Conditional logic and branching
- Hidden fields for tracking
Pricing: Free plan available; paid plans unlock more responses and features. Visit Typeform
Pros
- Engaging form experience
- Good for quizzes and qualification
- Simple mapping
Cons
- HubSpot forms may be enough for many teams
- Response limits on lower tiers
- Tracking attribution needs setup
What users say: Users like the design; some find it costly versus HubSpot’s free forms.
How to choose HubSpot integrations
Before installing, check:
- The job to be done. Name the manual task you want to remove. If you cannot, skip the integration.
- Native first. Prefer a marketplace app built by HubSpot or the vendor over a Zapier workaround for core data.
- Sync depth. Check one-way versus two-way sync, custom object support and how conflicts are resolved.
- Tier requirements. Confirm which HubSpot edition and which edition of the other app the integration needs.
- Field mapping. Plan property names and formats before connecting to avoid messy data.
- Volume and limits. Consider API limits, task-based pricing and how long historical syncs take.
- Ownership. Assign someone to monitor sync errors and update mappings when processes change.
When off-the-shelf HubSpot integrations are not enough
Marketplace apps cover common tools, but they struggle with in-house systems, industry platforms and unusual data models. If your ERP, booking engine or product database has no connector, a custom HubSpot integration can sync exactly the objects and fields you need, with proper error handling and logging.
For proprietary platforms, API development work on both sides often makes sense: a clean API on your system and a HubSpot private app or middleware that consumes it. Once data flows reliably, CRM automation can handle lead routing, lifecycle updates and handoffs that standard workflows cannot model.
If HubSpot is starting to hold finance, inventory or operations data, step back and check whether some of it belongs in another system; our guide to CRM vs ERP explains where the line usually falls. When you know what you need connected, you can get a quote for a scoped integration project.
Final verdict
Start with Zapier, Slack and your ad platforms; they deliver value quickly for almost any team. B2B sales teams should add LinkedIn Sales Navigator, Aircall and PandaDoc, while RevOps teams get a lot from Clay enrichment. Companies with Salesforce on the sales side should use the native connector rather than custom glue.
Ecommerce brands should connect Shopify and Stripe first; service businesses benefit most from QuickBooks Online. Keep the list short and build custom only when no reliable app exists.
